Tag Archives: design

SOFT BRA DEVELOPMENTS by David Morris

SOFT BRAS (WITHOUT WIRES) OR ‘FLAT BRAS’ HAVE HAD LIMITED SALES BUT THERE IS A SWELL OF OPINION THAT THEIR TIME IS RETURNING

SOFT CUP

A practical design that does not use underwire for support. Traditionally regarded
as offering less support than underwire models, soft-cup bras now offer competitive support and shaping. This is accomplished by using crisscross frames, inner undercup slings that rise no more than half the height of the cup itself and padding or lining the bra cup with 2-ply, molded, lined, or seamed material.

‘Show your cleavage on Instagram and it makes you look sad – as if you’re trying too hard,’ says my daughter Ruby 16. It’s a revelation to anyone who has put up and shut up with under-wired armpit jabbers for so many years.

Retail analysts NPD back this up, reporting that sales of traditional bras are down 19 per cent as more women choose sports bras for ‘comfort and ease of movement’…

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