Who pays regular price for ANYTHING anymore? Everyone wants a deal, and the world of off-price and outlet stores has become a viable, successful part of the intimate apparel industry.
What is off-price retailing? Brand name merchandise perceived to be of great value
at bargain prices. These stores started out with over-runs and opportunistic buying but, as they expanded to multiple locations, this was no longer possible. They had
to either manufacture the goods themselves or negotiate arrangements with the brands to manufacture goods for them. These stores have very aggressive inventory management usually with high turnover. Low cost structure allows them to sell goods to the consumer at 25-60% off department store ticket prices. The average off-price customers are female, aged 25-54 years old from middle to upper middle income households, both fashion and value conscious.
There are many kinds of off-price retailers: Big off-price stores, Outlet stores, and hybrid department/off-price stores that offer low prices every day. Let’s be real … you can get amazing deals in almost every store today due to lower store and mall traffic and the relentless pressure to move goods. I was recently in a well- known store where half the merchandise was marked as clearance, with much of the product at 65% off the original price PLUS an additional 20% off if you used their credit card. This equates to 72% off and the style choices were endless in all departments including intimates. Forget a “slice” of off-price, you can almost have THE WHOLE PIE!
Learn more about intimate apparel in leading off-price department stores with the rest of Terri Fisher’s article in the September 2014 issue of the Intimate Apparel Journal.
See a summary of the topics in the September 2014 issue.
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E-commerce lingerie startups today are inspiring change in the industry with their data-driven perspective! See how the innovations of some of the most successful e-commerce startups have changed the way we shop for intimates online.
“The challenge: Make shopping for intimates online, well, a little more intimate. Here are the e-commerce startups angling to do just that.”
– Jill Krasny
On July 15th and 16th, The Lingerie Edit will return to London’s Savoy Hotel. Brands will be showing off their best in intimate apparel for Spring/Summer 2015!
“The Lingerie Edit will be returning this Summer for an intimate sales event at London’s beautiful Savoy Hotel. Following on from the success of last season’s show, a specially edited portfolio of commercial and independent directional brands will be showing off the best of lingerie and accessories, shapewear, loungewear and swimwear designs for Spring/Summer 2015.”
– The Lingerie Edit
“The Quell Test” from the 80’s was used to measure a bra’s correct underband length. It was attached to the bra’s H&E fastening and suspended against a ruler, then promptly measured before distortion could occur.
We tested this system with 26 bra samples and found it fairly accurate. We came to the conclusion that it could be a useful tool on the factory floor for testing a manufacturing line, but not for random use as an OC testing device.
Learn more about IA technology from the past with our May issue!
What happens to your garments once they’re deposited into landfills?
It actually causes harmful side-effects. As they decompose they release methane, a harmful greenhouse gas and a significant contributor to global warming. Also, dyes and other chemicals can leach into the soil, contaminating surface and groundwater, further harming human and wildlife.
It’s only a matter of time before recycling garments becomes mandatory.
Learn more about this topic in the May 2014 issue of the Intimate Apparel Journal!
In the May 2014 issue of the Intimate Apparel Journal, we accidentally left out the chart with data from Vietnam in the article “Data on the SE Asian Manufacturing Hub.”
We apologize for the omission. Please find the information below.