Tag Archives: intimate apparel

SOFT BRA DEVELOPMENTS by David Morris

SOFT BRAS (WITHOUT WIRES) OR ‘FLAT BRAS’ HAVE HAD LIMITED SALES BUT THERE IS A SWELL OF OPINION THAT THEIR TIME IS RETURNING

SOFT CUP

A practical design that does not use underwire for support. Traditionally regarded
as offering less support than underwire models, soft-cup bras now offer competitive support and shaping. This is accomplished by using crisscross frames, inner undercup slings that rise no more than half the height of the cup itself and padding or lining the bra cup with 2-ply, molded, lined, or seamed material.

‘Show your cleavage on Instagram and it makes you look sad – as if you’re trying too hard,’ says my daughter Ruby 16. It’s a revelation to anyone who has put up and shut up with under-wired armpit jabbers for so many years.

Retail analysts NPD back this up, reporting that sales of traditional bras are down 19 per cent as more women choose sports bras for ‘comfort and ease of movement’…

Access the complete version of this article and much more when you subscribe to the Intimate Apparel Journal, your go-to source for the latest in intimate apparel fashion design, engineering and construction methods.

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THE INTIMATE APPAREL LANDSCAPE IN THE UNITED STATES: A Slice Off-Price

Terri Fisher

Who pays regular price for ANYTHING anymore? Everyone wants a deal, and the world of off-price and outlet stores has become a viable, successful part of the intimate apparel industry.

What is off-price retailing? Brand name merchandise perceived to be of great value
at bargain prices. These stores started out with over-runs and opportunistic buying but, as they expanded to multiple locations, this was no longer possible. They had
to either manufacture the goods themselves or negotiate arrangements with the brands to manufacture goods for them. These stores have very aggressive inventory management usually with high turnover. Low cost structure allows them to sell goods to the consumer at 25-60% off department store ticket prices. The average off-price customers are female, aged 25-54 years old from middle to upper middle income households, both fashion and value conscious.

There are many kinds of off-price retailers: Big off-price stores, Outlet stores, and hybrid department/off-price stores that offer low prices every day. Let’s be real … you can get amazing deals in almost every store today due to lower store and mall traffic and the relentless pressure to move goods. I was recently in a well- known store where half the merchandise was marked as clearance, with much of the product at 65% off the original price PLUS an additional 20% off if you used their credit card. This equates to 72% off and the style choices were endless in all departments including intimates. Forget a “slice” of off-price, you can almost have THE WHOLE PIE!

 

Learn more about intimate apparel in leading off-price department stores with the rest of Terri Fisher’s article in the September 2014 issue of the Intimate Apparel Journal.

See a summary of the topics in the September 2014 issue.
http://ia-technical.com/?page_id=714

Subscribe to the Intimate Apparel Journal today!
http://ia-technical.com/?page_id=165

A Call to the Intimate Apparel Industry

IAJ Call to the Industry

As publisher, I want Intimate Apparel Journal to become the perfect tool to help educate, train, share and give assistance to all members of the Intimate Apparel community.

What follows is a quick summary of what we are doing and where we can use your help.

Interviews with intimate apparel and related industry executives will become a regular feature of the journal. We will be reaching out to key players in the U.S., UK, Hong Kong and other regions. In fact, I consider these interviews to be the first step in compiling a history of our industry. Please allow us to reach out to you.

Analyses of IA materials and accessories are going to become a series of articles that will cover all the materials that we are using in our business. contributors to this column will be actively involved in the supply chain, helping to ensure accurate (and interesting,) information.

The Bra Scene in the United States is something I consider important for us to know, particularly as regards market trends. I am looking for contributors from the different market segments and different business formats.

I’ll be expanding the series to cover the UK market and China, which will become increasingly important for business growth.

Company profiles will highlight the suppliers of textile materials and accessories that go into intimate apparel products world-wide.

Country reports will provide invaluable information about the socio-economic conditions that affect investment and production potential. For this to succeed, I will need a lot of support from those “on the ground,” and working in these countries.

Focus on Academics will feature educational institutions that offer courses of study in intimate apparel design and production. we will also make available issues of Intimate Apparel Journal for circulation in their libraries and by subscription.

Special features and reports will be published during certain times of the year. for instance we will be featuring swimwear in the July and January issues. Other features will cover trade shows, regional activities and exhibitions.

Sustainability and environmental awareness is an ongoing concern and I am seeking input from specialists who have particular expertise in this area. To paraphrase bill Mcraith .. If you think that compliance is expensive, try not complying and see what it costs you.

Reviews of Books with connections to the intimate apparel and related industries are interesting and fun. If you know of a good book and want to share the enjoyment, please contact me.

Technical features are the basis of what we do. It is our aim to make the practical knowledge of design and production available to all so that we can move forward – together – as informed industry professionals.

E-Commerce Startups are Data-Driven

E-commerce lingerie startups today are inspiring change in the industry with their data-driven perspective! See how the innovations of some of the most successful e-commerce startups have changed the way we shop for intimates online.

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“The challenge: Make shopping for intimates online, well, a little more intimate. Here are the e-commerce startups angling to do just that.”
– Jill Krasny

http://www.inc.com/jill-krasny/inside-the-world-of-e-commerce-lingerie-startups.html

Summer Marketing Tips

Lingerie columnist, Holly Jackson, has summer marketing tips for the intimate apparel industry! All kinds of brands could benefit from the wise advice she provides in her website, The Full Figured Chest. We share three of her article with you below.

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Who’s Your Target Market?

http://thefullfiguredchest.com/2014/06/summer-lingerie-fashion-marketing-week-target-market-really/

SEO Tips and Tricks
http://thefullfiguredchest.com/2014/06/summer-marketing-week-continues-today-covering-seo-tips-tricks/

Developing Brand Identity
http://thefullfiguredchest.com/2014/06/summer-marketing-week-continues-developing-brand-identity/

The Lingerie Edit SS15

On July 15th and 16th, The Lingerie Edit will return to London’s Savoy Hotel. Brands will be showing off their best in intimate apparel for Spring/Summer 2015!

http://thelingerieedit.com/

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“The Lingerie Edit will be returning this Summer for an intimate sales event at London’s beautiful Savoy Hotel. Following on from the success of last season’s show, a specially edited portfolio of commercial and independent directional brands will be showing off the best of lingerie and accessories, shapewear, loungewear and swimwear designs for Spring/Summer 2015.”
The Lingerie Edit

The Quell Test

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“The Quell Test” from the 80’s was used to measure a bra’s correct underband length. It was attached to the bra’s H&E fastening and suspended against a ruler, then promptly measured before distortion could occur.

We tested this system with 26 bra samples and found it fairly accurate. We came to the conclusion that it could be a useful tool on the factory floor for testing a manufacturing line, but not for random use as an OC testing device.

Learn more about IA technology from the past with our May issue!
http://ia-technical.com/?page_id=576

Recycling Garments

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What happens to your garments once they’re deposited into landfills?

It actually causes harmful side-effects. As they decompose they release methane, a harmful greenhouse gas and a significant contributor to global warming. Also, dyes and other chemicals can leach into the soil, contaminating surface and groundwater, further harming human and wildlife.

It’s only a matter of time before recycling garments becomes mandatory.

Learn more about this topic in the May 2014 issue of the Intimate Apparel Journal!
http://ia-technical.com/?page_id=576

The Art of Grading

Grading may apply to the most trivial of details in a garment.

Think of a ribbon bow sewn to the centre front of a bra. On the designers original bra the size of the chosen bow suited the garment, but when the bra is graded up in size the size of the ribbon bow may be too small and become “lost” on the garment. This may also applies to things such as bra strap widths, Hook & Eye fastenings and more.

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Learn the specific measurements and details about size grading in all aspect of the bra with “The Art of Grading” in the May issue of The Intimate Apparel Journal! http://ia-technical.com/?page_id=576