Tag Archives: lingerie




A practical design that does not use underwire for support. Traditionally regarded
as offering less support than underwire models, soft-cup bras now offer competitive support and shaping. This is accomplished by using crisscross frames, inner undercup slings that rise no more than half the height of the cup itself and padding or lining the bra cup with 2-ply, molded, lined, or seamed material.

‘Show your cleavage on Instagram and it makes you look sad – as if you’re trying too hard,’ says my daughter Ruby 16. It’s a revelation to anyone who has put up and shut up with under-wired armpit jabbers for so many years.

Retail analysts NPD back this up, reporting that sales of traditional bras are down 19 per cent as more women choose sports bras for ‘comfort and ease of movement’…

Access the complete version of this article and much more when you subscribe to the Intimate Apparel Journal, your go-to source for the latest in intimate apparel fashion design, engineering and construction methods.

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Lingerie Briefs: Publicity

The growth of a lingerie business depends largely on what’s being done to obtain publicity. Lingerie Briefs has shared retail advice from Ali Cudby on how to approach publicity in a way that will grow your business in the ways it needs.


Read it here: Publicity That Grows Your Lingerie Business

“Every lingerie business, whether bricks-and-mortar or virtual, has a footprint for communicating with its customers. The deeper, the better in a retail world in which more points of touch, more opportunities to remain top-of-mind with customers is vitally important.” – Ali Cudby

E-Commerce Startups are Data-Driven

E-commerce lingerie startups today are inspiring change in the industry with their data-driven perspective! See how the innovations of some of the most successful e-commerce startups have changed the way we shop for intimates online.


“The challenge: Make shopping for intimates online, well, a little more intimate. Here are the e-commerce startups angling to do just that.”
– Jill Krasny


Summer Marketing Tips

Lingerie columnist, Holly Jackson, has summer marketing tips for the intimate apparel industry! All kinds of brands could benefit from the wise advice she provides in her website, The Full Figured Chest. We share three of her article with you below.


Who’s Your Target Market?


SEO Tips and Tricks

Developing Brand Identity

IAJ July 2014 Issue

We’re pleased to share with you our third issue of the Intimate Apparel Journal!

As befitting an international intimate apparel journal, we continue to add to our roster of contributing writers from the United States, United Kingdom and Hong Kong. We also are expanding our coverage beyond the purely technical to present a variety of topics of interest to the intimate apparel industry.

IAJ hopes to continue to bring research, technical information and discussion to everyone working in the Intimate’s industry and its supply base. We encourage all veterans of the industry to share their knowledge and participate in the discussion.Screen Shot 2014-07-03 at 1.37.31 PM

The July issue of Intimate Apparel Journal will cover a range of topics, including:

  • The Intimate Apparel Landscape in the United States: an analysis of the current challenges and trends in the market
  • Swimwear for the Modern Time: the line between bra production and swimwear is blurring, creating new opportunities for bra manufacturers
  • Medium Support Bra Draft: the underpinning knowledge that is required to draft all soft bra patterns
  • Manufacturing and Sustainability: spreading the message of sustainability, a word-wide concern that must be addressed
  • A Review of the Book “The Art of Draping”

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The July issue is available online today!

CLICK HERE to view what’s covered in the July 2014 issue.

About The Intimate Apparel Journal
The Intimate Apparel Journal (www.intimateappareljournal.com) is your go-to source for the latest in intimate apparel fashion design, engineering and construction methods – available by subscription, six issues per year. The focus of the journal is mainstream fashion and support lingerie, bras, briefs, controlwear, and basques. Also featured are investigations and “how-to” advisories for all garments that “touch the skin” especially swimwear, soft lingerie and specialist garments for maternity, mastectomy, and sportswear.

The Lingerie Edit SS15

On July 15th and 16th, The Lingerie Edit will return to London’s Savoy Hotel. Brands will be showing off their best in intimate apparel for Spring/Summer 2015!



“The Lingerie Edit will be returning this Summer for an intimate sales event at London’s beautiful Savoy Hotel. Following on from the success of last season’s show, a specially edited portfolio of commercial and independent directional brands will be showing off the best of lingerie and accessories, shapewear, loungewear and swimwear designs for Spring/Summer 2015.”
The Lingerie Edit

Recycling Garments

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What happens to your garments once they’re deposited into landfills?

It actually causes harmful side-effects. As they decompose they release methane, a harmful greenhouse gas and a significant contributor to global warming. Also, dyes and other chemicals can leach into the soil, contaminating surface and groundwater, further harming human and wildlife.

It’s only a matter of time before recycling garments becomes mandatory.

Learn more about this topic in the May 2014 issue of the Intimate Apparel Journal!

Intimacy Bra Fit Survey

Intimacy Bra Fit Stylists surveyed 200 Facebook fans and shared their results! The reports showed that 85% of them believe that lingerie impacts self-confidence. 74% feel that their lingerie choices reflect their personalities. See more fascinating statistics on The Lingerie Journal!


The retailer polled 200 of their Facebook fans and provided these results:
  • 85% of women believe that their lingerie impacts their self confidence

  • 74% of women believe that their lingerie choices reflect their personalities

  • Only 55% of women know that lingerie comes in seasonal colors.

  • Only 28% of women have used lingerie as a fashion accessory

  • 74% of women surveyed have been professionally fitted for a bra

  • 29% were fitted in the last six months

  • 70% of women wear a sports bra whilst exercising

  • 38% of women wear matching sets on special occasions only and 27% NEVER wear a matching set

Read more.